I’m a relentless believer
in human potential
45+
Countries
785+
Entites
1,326+
Programs
26,300+
Individuals
I help individuals, teams and organizations identify + overcome patterns holding them back
They tell me it does wonders for them financially π
Real World results
The influence and persuasion skills I learned with Basem helped me secure two of the biggest projects of my career.
I learned how to analyze my audience, understand how decision-makers think, and shape my message around what mattered to them.
Dr. Soad
Head of Medical Services, ADP
Testimonial translated from original Arabic, financial and personal details withheld for privacy.
Result:
Funding doubled from ## to #### million!
Book a Discovery Session
A customized approach with a focus on the individual.
Because people are different and one-size does not fit all.
I design learning journeys that make measurable behavioral change easier by working with the individual – not forcing them into one-size-fits-all solutions.
I take a psychometric data-driven approach to tracking and measuring milestones or outcomes.
Whether working with a startup, a team from a mature organization or an individual, every journey begins with a discovery session.
From there, we select the right vehicles – coaching, training, real world challenges, subconscious learning experiences – to create a clear path towards our agreed destination.
Awards & Recognition

Best in Training & Development
Asian Leadership Awards

Outstanding HR Leadership
Global HR Excellence Awards

Strategic Leadership Award
Asia Pacific HRM Congress

Selection of Worldwide Clients

